Presenter: Akin Arikan, Web analytics evangelist and author

In this Aquent-sponsored AMA webcast, Akin Arikan:

• Defined multichannel marketing amid an industry that is deeply affected by media fragmentation and consumer empowerment
• Detailed how you can leverage cross-channel analysis to improve your customer-centric marketing efforts
• Explained how you can overcome the online/offline chasm to avoid common cross-channel marketing pitfalls

• View original webcast
• Visit Akin’s Blog
• Request a FREE copy of the book “Multichannel Marketing: Metrics and Methods for On and Offline Success”